A Study on Website Translation of China's Small and Medium Enterprises

Based on personal experience and observation, the author discusses the general situation at present how most small and medium Chinese businesses build their English websites. By the virtue of analysis and comparison between the English website of a small Chinese refrigerator maker and that of an Italian company, plus massive reading of other English website of the two kinds, it is found that some common translation and localization errors exist in the English website of Chinese small companies. In the end, viable suggestions respectively from linguistic perspective and cultural perspective are provided to localization translators in small and medium companies.

Keywords: English website; translation; localization; website localization.